The British University in Egypt is one of the country's most prestigious institutions of higher education.
As the university was undergoing a change in leadership, we worked with the senior team to develop a new strategy and brand identity that would help drive the institution towards becoming the first choice university within 10 years. By combining modernity with elegance and classic touches, we manage to convey the university's timeless character at every touchpoint, as well as their innovative and quintessentially British approach towards education. The brand’s visual identity adopts a new carefully constructed design system that
builds on the institution’s dynamic yet professional persona.
builds on the institution’s dynamic yet professional persona.
THE BRAND COMPANY
Creative Team:
Creative Team:
Creative Director: Ahmed Shalaby
Art Director: Alia Ali
SeniorGraphic Designer: Sarah ElSayad
Senior Illustrator: Islam Elshimy
Art Director / Manipulation Artist: Hisham Ali
Senior Illustrator: Islam Elshimy
Art Director / Manipulation Artist: Hisham Ali
Motion Graphic Designer: Mostafa Helal
Copywriter: Mary Aravanis
Copywriter: Mary Aravanis
Strategy Team:
Senior Strategy Manager and Team Lead: Salma Madi
Brand Strategy Managers: Sherifa El Demerdash, Talia Aboud
Brand Development Team:
Brand Development Team:
Brand Development Manager: Amira Elbaz
Brand Development Executives: Heba Hussein,Nour El Raghy, Vivian Mohamed
